Category: Design

3 Interactive Email Design Elements to Try

Adding an interactive email design element to an email campaign is a great way to boost engagement rates, especially with more email clients now supporting interactivity. There are a few exceptions, but if you have proper backups in place, you should be in a good shape. With the latest updates in CSS, we now have […]

Lights, Camera, Action: Animation in Email

You want to make your emails POP! The more emails attract attention, the higher your click rates are going to be, right? The inclusion of interactivity to emails is a great tool to use to really pull in your audience. While not always recommended, with a little understanding of the pros and cons, you can […]

Email of The Month: Columbus Bar Association

Calling all email marketers in the market for a little inspiration! We know our blog readers are big fans of email design. You want more ideas, and we’re delivering. That’s why we’re excited to announce a new series: Email of the Month. Each month we’re pulling an email sent by one of our clients that caught […]

Best Practices for Images in Your HTML Emails

You might find yourself pondering questions like; What is the best image file format? What should the height of my email header image be? What’s the best image editing software out there? Here are a few tips that would help you design and publish email friendly graphics. Basic Image Recommendations and Specifications: Informz supports BMP, […]

White Space

Design Quick-Tip: Make Space for your Content

A great tip for the new year is to always make sure you are giving your content room to breathe in your templates. White space is nothing to be afraid of and helps your subscribers consume your content easier. Of the two articles above, which do you find easier to read? By not providing enough […]