Category: Design

Don’t Forget the Text Version

When it comes to crafting emails, we tend to focus on the highly visual HTML version since this can make the largest impact on our subscribers. Bright colors and fancy images are the easiest way to grab attention of course. But plain-text versions of email need love too. Through the course of building the email, […]

text to image ratio

7 Things to Know About the Optimal Text to Image Ratio to Boost Deliverability

As an email marketer, you have a lot to consider: content, design, color scheme, call-to-actions, email performance… the list goes on. Ultimately you want to achieve a conversion, but your beautifully designed email needs to first land in the inbox. Did you know that email design plays a large role in whether or not your […]

design skills

Your Organization Needs Your Design Skills (Not Your HTML Skills)

When we decided to make the bold move to remove the presence of the HTML editor in Informz, we had some concerns that our self-identified “hard core” HTML users would be apprehensive. After all, they have invested a lot of time and energy to master HTML to do their jobs.   Thankfully, this hasn’t materialized! Our […]

Template & Mailing Designer 2.0: A Primer

Let’s face it, new things can be scary. Removing HTML from the equation is not one of those things. With our new template and mailing designers, you are empowered to no longer worry about rendering, instead emphasizing the aesthetics of your mailings. This new tool provides you all the elements you need to quickly and […]

Column Layouts in Email Design

Knowing how to build a rock solid email layout is important. Take columns, for instance. Will you go with one? Two? Maybe even three? There are pros and cons to the number of columns you use. Single column emails make for a simple, direct design. Multi-column layouts are a great way to organize lots of content. The […]