Category: Design

Lights, Camera, Action: Animation in Email

You want to make your emails POP! The more emails attract attention, the higher your click rates are going to be, right? The inclusion of interactivity to emails is a great tool to use to really pull in your audience. While not always recommended, with a little understanding of the pros and cons, you can […]

Email of The Month: Columbus Bar Association

Calling all email marketers in the market for a little inspiration! We know our blog readers are big fans of email design. You want more ideas, and we’re delivering. That’s why we’re excited to announce a new series: Email of the Month. Each month we’re pulling an email sent by one of our clients that caught […]

Best Practices for Images in Your HTML Emails

You might find yourself pondering questions like; What is the best image file format? What should the height of my email header image be? What’s the best image editing software out there? Here are a few tips that would help you design and publish email friendly graphics. Basic Image Recommendations and Specifications: Informz supports BMP, […]

White Space

Design Quick-Tip: Make Space for your Content

A great tip for the new year is to always make sure you are giving your content room to breathe in your templates. White space is nothing to be afraid of and helps your subscribers consume your content easier. Of the two articles above, which do you find easier to read? By not providing enough […]

Optimizing Animated GIFs for Email

Animated GIFs are a great way to add life to your digital marketing. GIFs are great storytelling tools that can be used as an alternative to videos. Here are 4 tips to take into account when creating animated GIFs for your email campaigns. 1. Make the first frame count Some email clients, including the desktop version […]