Category: Design

White Space

Design Quick-Tip: Make Space for your Content

A great tip for the new year is to always make sure you are giving your content room to breathe in your templates. White space is nothing to be afraid of and helps your subscribers consume your content easier. Of the two articles above, which do you find easier to read? By not providing enough […]

Optimizing Animated GIFs for Email

Animated GIFs are a great way to add life to your digital marketing. GIFs are great storytelling tools that can be used as an alternative to videos. Here are 4 tips to take into account when creating animated GIFs for your email campaigns. 1. Make the first frame count Some email clients, including the desktop version […]

Creating a Design that Supports and Enhances Your Content

When I was in college, I had the opportunity to visit the Chronicle Books’ headquarters in San Francisco with my graphic design classmates. I was immediately enamored with the quality, creativity, and thoughtfulness that the publisher puts into designing their products. Their dedication to releasing books that have a design that supports and enhances the […]

The 4 Email Design Trends to Look for in 2017

Towards the end of each year, we keep an eye out for email design trends that appear to be “the in thing” for the upcoming year. Shifts can occur due to popularity of specific art styles or collective thoughts on the best way to grab an end user’s attention. We find that a lot of […]

5 Holiday Email Design Tips for 2016

The holiday season is quickly approaching, which means it is time to get ready and celebrate with your subscribers! Here are 5 tips to help you jingle all the way to your holiday email design goals. 5 Holiday Email Design Tips: 1. Plan your holiday campaigns as early as October! Start as early as possible, […]