Category: Design

mobile-friendly template

Back to Basics: Mobile-Friendly Email Templates

Don’t let the words mobile-friendly deter you from adding a template that carries such a label to your toolbox, especially if your deterrence is fueled solely by the lack of a responsive label. Less can oftentimes be more and simpler can oftentimes be better. There’s no shame in using a mobile-friendly (non-responsive) email template. I’m […]

3 Quick Tips for Type in Email

Organized, easy-to-read, and visually appealing email type is an essential part of an effective email design. These tips will help you optimize your email type, ensuring the look and feel is exactly what you intended before you hit send! Use Web-Safe Fonts One of my favorite fonts is Gotham. As much as I would love […]

3 Interactive Email Design Elements to Try

Adding an interactive email design element to an email campaign is a great way to boost engagement rates, especially with more email clients now supporting interactivity. There are a few exceptions, but if you have proper backups in place, you should be in a good shape. With the latest updates in CSS, we now have […]

Lights, Camera, Action: Animation in Email

You want to make your emails POP! The more emails attract attention, the higher your click rates are going to be, right? The inclusion of interactivity to emails is a great tool to use to really pull in your audience. While not always recommended, with a little understanding of the pros and cons, you can […]

Email of The Month: Columbus Bar Association

Calling all email marketers in the market for a little inspiration! We know our blog readers are big fans of email design. You want more ideas, and we’re delivering. That’s why we’re excited to announce a new series: Email of the Month. Each month we’re pulling an email sent by one of our clients that caught […]