Category: Deliverability

Orange Email is Closing their Email Services

Knock, knock. Who’s there? Email. Email who? Knock, knock. Who’s there? Email. Email who? Knock, knock Who’s there? Orange. Orange who? Orange you glad I didn’t say “email” again? Any “who,” Orange Email will be closing their email services starting May 31, 2017. After this date, users will not be able to access Orange’s mail […]

7 Things Email Marketers Can Do to Improve Inbox Placement

Getting your email to the inbox can just be plain tricky. Mail receivers and spam filters have sophisticated algorithms in place to catch spammers, and many times legit mail can be misclassified. Information on getting around these filters isn’t publicly shared (and for good reason). In my role as a deliverability specialist, I look at […]

CASL Grace Period

The CASL Grace Period is Coming to an End…This Summer!

The CASL grace period is ending. Can you believe it has been almost three years since CASL was first implemented? I am assuming by now everyone is a CASL pro and has a good working system that is able to maintain CASL compliance. However, there is an important date coming up that is tied to […]

CAN-SPAM Compliance – Let’s Make This Easy!

CAN-SPAM Compliance may seem daunting to follow. However, if you are able to remember the main requirements, you could save yourself from a hefty lawsuit. As you know, we are not your legal counsel, so always refer back to your legal team to make sure you are maintaining proper compliance. I can recall using acronyms in […]

5 Quick [Deliverability] Tips Before Hitting The Send Button

Isn’t it the worst when you go to the grocery store and you get to your car (or worse, get home) and realize you forgot something (and it was on your list too!)? Well, if you’re like me when you shop, you probably ask yourself, “Did I remember everything I need?” Then, you may take […]