Category: Deliverability

recover from deliverability mistakes

Deliverability Accidents (and How to Recover)

Things happen. You may have mistakenly sent to your entire mailing list or sent to the wrong audience, but there are ways you can recover. Keep Calm and Email On with these helpful tips to avoid future deliverability mishaps. The Mistake You accidentally sent an email to your entire database. Here are some things that […]

The Importance of User Engagement in Deliverability

Let’s say you walk to your mailbox and find it bursting with lots of mail. The next logical step would be to sort it out because it’s easier to manage, right? You separate your mail into bills, magazines, promotions, and letters. However, even though you sorted your mail into separate piles, each one is still […]

More Email Closures. Now Terra.

Last month I wrote about the closure of UK Orange Email domains. Next up, Terra domains. On June 30, 2017, Terra will be closing many of their free domains. Email marketers should consider following the same recommendations from my previous post, mainly to reach out to subscribers with these domains to retrieve their new address. […]

Orange Email is Closing their Email Services

Knock, knock. Who’s there? Email. Email who? Knock, knock. Who’s there? Email. Email who? Knock, knock Who’s there? Orange. Orange who? Orange you glad I didn’t say “email” again? Any “who,” Orange Email will be closing their email services starting May 31, 2017. After this date, users will not be able to access Orange’s mail […]

7 Things Email Marketers Can Do to Improve Inbox Placement

Getting your email to the inbox can just be plain tricky. Mail receivers and spam filters have sophisticated algorithms in place to catch spammers, and many times legit mail can be misclassified. Information on getting around these filters isn’t publicly shared (and for good reason). In my role as a deliverability specialist, I look at […]