Category: Deliverability

Deliverability News: Major Spam Filter Acquisition

Proofpoint has entered into an agreement to purchase Cloudmark by the end of this year. As an email marketer, you’re probably familiar with their filtering mechanism. You even may have experienced issues getting mail delivered to recipients who use those filters. Prior to the announcement of the acquisition, Proofpoint changed the way they remediate blocks […]

ISP Updates: Vodafone Email Closure and TWC Feedback Loop Discontinued 

There are two recent ISP updates and deliverability news email marketers will want to be aware of. Vodafone Email Closure Yes, another email closure. First Orange email, then Terra, and now Vodafone will close their email services on 30 November 2017. Vodafone, a New Zealand-based ISP providing mobile, broadband, and television services has decided to close their email service because of ongoing issues and their outdated platform. They have suggested that current email […]

text to image ratio

7 Things to Know About the Optimal Text to Image Ratio to Boost Deliverability

As an email marketer, you have a lot to consider: content, design, color scheme, call-to-actions, email performance… the list goes on. Ultimately you want to achieve a conversion, but your beautifully designed email needs to first land in the inbox. Did you know that email design plays a large role in whether or not your […]

Cyber Crime Blog

Cyber Crime: What to Look Out for When Classifying Legitimate Mail

You are probably familiar with the recent Equifax data breach affecting more than 40% of the US population. As you can imagine, this is a pretty big deal and will continue to affect consumers for quite some time. And now that the stolen data is out there in this world, consumers should be questioning everything […]

recover from deliverability mistakes

Deliverability Accidents (and How to Recover)

Things happen. You may have mistakenly sent to your entire mailing list or sent to the wrong audience, but there are ways you can recover. Keep Calm and Email On with these helpful tips to avoid future deliverability mishaps. The Mistake You accidentally sent an email to your entire database. Here are some things that […]