Category: Data Success

Welcome to the club!

This month we released a new email marketing guide all about sending welcome emails to new subscribers. Welcome emails tend to see higher open and click-thru rates than other emails. Why? Because readers tend to be the most interested in your organization’s emails at the start of the subscription process, when you are new to them. […]

Webinar: Email Design, Meet Strategy!

We all need a little help when it comes to email marketing. Often times, you can improve engagement in your emails by utilizing features such as send time optimization and subject line testing. But sometimes, it takes a little more to get your subscribers to take action when your emails reach their inbox. The answer […]

New Partnership: An Integrated Email Marketing Match

Informz recently integrated our email marketing platform with the association management system of Integrated Software Solutions, Inc. (ISSI). ISSI has been providing comprehensive web-based Association Management Software and web integration to member-based organizations for more than twenty years and is based out of Reston, Virginia. The integration will help create more effective email campaigns by […]

We Should Thank Our Data

We collect it, we store it, and we even say “sure, we’ll use it for something.” How often do you hear yourself saying this and never following through with it? I have been there. In my years of marketing membership, our membership forms were four pages long with some essential fields but with equal non-essential […]