Category: Data Success

What Can Associations Learn from Netflix About Member Analytics?

Today we welcome a guest post from Audrey Smilgys, Senior Solution Consultant at Protech Associates, Inc. You can see Protech next week at the Informz Users Conference in Arlington, VA. Associations today must compete for members with for-profit organizations that offer similar services and education at lower prices. Likewise, Netflix must compete for subscribers with other video streaming […]

Using Email Data to Boost Member Activity and Grow Revenue

Today we welcome a guest post from Michael Roach, Executive Vice President of Communications at NY Capital Region Chapter of the American Marketing Association (NYCRAMA.) Michael will also be speaking at the Informz Users Conference this fall in Virginia. When did your organization feel like it was in the zone? Was it a time when membership numbers were […]

Do More With Your Data

I love technology. Some may be wondering if I am alluding to the current fascination with Pokémon Go. No, I’m not. You won’t find me running into the street chasing down a virtual lure. I love technology because it lets me do more than I could, in less time than it should. The phrase, work […]

The Big Deal About Data for a Small Association

Have you ever had one of those weeks (or months) where one thing leads to another and then suddenly a light bulb goes off in your head? Let me explain my past month and my discovery with data. Earlier this month at the Aspiring Executive Leaders CEO Lens series, we heard a great presentation from […]

[Infographic] Top 10 Blog Posts from 2015

2015 certainly has been a great year here at Informz and we hope that you’ve enjoyed following along on the Informz blog. From our biggest Informz Superfan Summit yet, to making the Inc. 5000’s Fastest-Growing companies and the Albany Business Review’s Best Places to Work for the second consecutive year, to keeping up with the […]