Category: Client Success Story

Click rates rise by 514% in new Informz Success Story

Last week we released a new Informz Client Success Story all about Visit Loudoun’s redesigned enewsletter and its increase in clicks. If you are struggling with your click-thru rates right now, you need to read this! Visit Loudoun’s click rates were hovering in the 4-7% range, and they knew that they needed a different approach to their […]

Improving Election Engagement and Voter Registration

This week we released a new case study about how the Saskatchewan College of Paramedics (SCoP) improved their voting process and member response rates by utilizing the online voting module integrated with their Informz email marketing account to implement a new voting process for member elections. By implementing this new online voting campaign, they saw […]

Client Success Story: National Kidney Foundation

This week we hosted a webinar and released a new case study about how the National Kidney Foundation (NKF) embarked on a re-engagement campaign to increase their below-average open and click-thru rates in their monthly enewsletter. The campaign  resulted in an increase in open rates by 155% and click-thru rates by 14%, and the re-engagement […]

New Case Study: Increasing opens, clicks and deliverability

Learn how the Toy Industry Association (TIA) executed a three-phase initiative that resulted in an impressive 67 percent increase in clicks and a 56 percent increase in opens of their weekly enewsletter. The case study highlights how TIA worked with the Informz strategy team to execute a comprehensive re-engagement campaign and testing program. The results […]