Category: Client Success Story

Blended Fundraising Strategy Raises $300k in One Month

Integrating communications channels is one of the best ways to maximize your message’s impact and save time. Beta Theta Pi, an international college fraternity with a mission of developing men of principle for a principled life, runs the annual Beta Leadership Fund appeal, which combined with planned gifts from alumni, undergraduates, parents and friends, allows the Foundation […]

NAADAC’s 38% Increase in Membership (In 11 Months!)

Last spring, NAADAC, The Association for Addiction Professionals, went through a complete restructure of how they communicate with their members and nonmembers while simultaneously rebranding their association. They partnered with Informz to integrate their database and email marketing efforts, and took advantage of the integration, Informz reporting tools and advanced features, and now find themselves in an […]

How ALA Attributed Over Six Figures of Revenue to Email Marketing

Calculating return on investment isn’t easy, but in order to make educated decisions about what works and what doesn’t, ROI calculations can be very informative. The American Library Association, an Informz client, used Informz conversion tracking to make the process a bit easier, and uncovered some pretty substantive numbers. ALA discovered that their email marketing efforts […]

Top 10 Blog Posts from 2013

As 2013 comes to a close, we thought we’d take a look at the top 10 most popular blog posts from the year, and we’re not surprised with the results. Email design, deliverability, industry updates, and benchmark data popped up on the list — many times more than once each. Take a look at the list! […]

Email marketing's role in a blended fundraising strategy

How can I use email marketing with my fundraising efforts? That’s a question we hear a lot. As a marketer, it’s often a difficult task pinpointing the right elements of your marketing efforts that drove a prospective donor become a donor. Often times, the answer isn’t the same for everyone, and a multi-channel communications strategy provides […]