Category: Client Success Story

5 Emails to Start Automating Now

Last week I talked about transactional and triggered emails and how their tremendous engagement rates make them pretty appealing to email marketers. They’re also huge time savers. If you could set up some database triggers and get emails ready to go, think of the hours of manual work you could eliminate. Email marketing integrated with […]

Applying Business Intelligence to the Membership Renewal Process

For years and years, businesses around the world have used business intelligence to analyze data to better identify opportunities and implement effective strategies. But what about nonprofits and associations? Could similar methodologies be applied in that space? One association, American Society of Radiologic Technologists (ASRT) implemented business intelligence practices at their association to gain insight […]

The Evolution of Mobile Design at the Brewers Association

The world of mobile design can be a daunting one. The Brewers Association first heard about the importance of mobile design at our User Conference a few years ago, and was inspired to look into properly designing for their audience. From custom HTML to responsive design, they’ve explored and tested multiple options to find out […]

How one Association Solved the Email Frequency Debate with Testing

How often is too often to send an email to your members? Are you having trouble finding the sweet spot for member outreach? Determining the right email frequency can be tricky. One nonprofit association, EDUCAUSE, was struggling with this very issue. I spoke with Cathy Hafkus and Sarah Coward from EDUCAUSE about their process for […]

300+ Staff Hours Eliminated & $38k Saved? It’s true.

The Golf Course Superintendents Association of America, GCSAA, was spending a substantial amount of time each week to get enewsletters out the door. Countless hours of IT staff time was required to create and modify templates, manage vendor relationships, and fix deliverability issues. On top of that, member retention had nosedived. GCSAA switched to integrated […]