Category: Client Success Story

automated membership renewal campaign vhma

Integrated, Automated Membership Renewal Campaign Leads to $18,000 Increase in Revenue

Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. Formed in 1981, VHMA has grown to serve over 2,700 members across North America. VHMA was using a low-cost email provider to connect and market to their members. As a result of no integration with their association management system (AMS), VHMA […]

honor society automated welcome campaign

Automated Welcome Campaign Yields 74.5% Open Rates and 32% Click Rates

The Honor Society of Phi Kappa Phi was facing a membership engagement challenge. Membership numbers were strong, but engagement and renewals were weaker than they wanted. To address this, Jamie Chapman, Phi Kappa Phi’s Member Engagement Director, implemented an automated welcome campaign. Automated campaigns are the perfect vehicle for welcoming new members. They also set […]

Multi-channel Strategy Leads to Membership Increase

Imagine a world where you can only visit one website, or watch one television channel, or (gasp!) eat only one kind of pie. More than likely you would feel restricted, held back, maybe even get bored. Having choices is a great thing as a consumer. As a marketer, these choices can make reaching constituents much more challenging. […]

SCB’s Journey to Automated Campaigns

One of my clients, the Society for Conservation Biology, recently approached me with questions about how they could maximize their iMIS integration with Informz. Among the tools recommended for their email marketing tool box was the powerful Campaign Designer – part of the Informz Marketing Automation Suite. Decision for First Campaign to Automate A key task that Society for Conservation Biology (SCB) performed […]