Category: Case Study

Move to Automation Results in 313% Increase in Sales

The generation of non-dues revenue is a challenge that many organizations face. The availability of online educational resources such as webinars, video series, or course materials can often be a dependable revenue stream source. What happens though when adoption of your educational resources levels off? That is exactly the challenge that Texas Medical Association (TMA) […]

6 Informz Clients Honored at 2016 Salute to Association Excellence Awards

We need to take a moment and congratulate our clients who are making things happen with their marketing efforts! The 2015 Association TRENDS All-Media Contest announced this year’s winners and honored them at the 2016 Salute to Association Excellence on March 4, 2016. The annual awards luncheon honors associations who are making great strides in […]

Informz Client Wins Multiple Awards for their Email Newsletters

When I first joined Informz, one of my primary responsibilities was coding emails for clients as part of the Campaign Management team. I really enjoyed this as it was a great way to get to know many of our clients and really see how they approached email marketing. One client in particular that I remember […]

Responsive Design Results in 45% Open Rates and 120% Event App Adoption

Each quarter, The Real Estate Roundtable (RER) hosts an event focused on public policies affecting their industry that is attended by CEOs, high-level directors and members of Congress. Each event has a corresponding mobile app containing photos, biographies, and a large portion of the meeting content.  Historically, The Roundtable had used a standard template for […]

Targeted Marketing Plan Results in 32% Increased Revenue

The little things matter. They always have. It doesn’t matter if it’s a smile to a stranger walking by, an extra five minutes on the phone with a loved one, or spending extra time preparing that project at work; attention to the little details in everyday life can, and usually does, make a big difference. […]