Category: Benchmark Report

Email Benchmark: Results by Email Client Type

The next installment of 2016 Association Email Marketing Benchmark Report blog series is here! It’s time to take a look at open rates by email client type. Do you know which devices your audience are reading their emails from? Whether they are on a mobile device, desktop or a web browser, of course you always want your emails […]

Is Your Association Hitting the Mark? [Infographic]

Since the 2016 Association Email Marketing Benchmark Report’s release in May, almost 1,000 association and non profit marketers have been able to see how their email marketing programs perform compared to their peers. If you haven’t checked out the benchmark report, now’s the time! It’s always great to understand how your email delivery, opens, and clicks […]

Email Benchmark: Best Time to Send

What is the best time to send an email, asked every email marketer ever. Such a simple question, right? Well, not really. Let’s explore why. According to the 2016 Association Email Marketing Benchmark Report, emails that were sent mid-day had the highest click rates. Friday had the highest week day open and click rate. You may think, […]

Webinar: Key Findings from the 2016 Association Email Marketing Benchmark

On Wednesday, June 22, 2016, users from across the world got together to dig into our 2016 Association Email Marketing Benchmark Report with a few in-house experts here at Informz.  Vivian Swertinski, Sr. Digital Marketing Strategist, and Executive Advisor Tracy Solarek walked us through: Industry trends in email marketing and marketing automation. The important role […]

2016 Education Industry Email Marketing Benchmark Report

Calling all educators! You asked for it, so we’re providing it. For the very first time we have created a report exclusively for the education industry. We are very excited to announce the release of the 2016 Education Industry Email Marketing Benchmark Report. We’ve studied over 41 million emails sent in 2015 by higher education […]