Category: Benchmark Report

What is the best day of the week to send an email?

Boy do I hear this question a lot! We are all looking for that magic answer — the day that will help me reach my metric — over and over again. Well, in our just-released 2012 Association Email Marketing Benchmark Report, we researched it and found that there is no difference in day of week. […]

Five things you can do to improve your email before 2012

2012 is just around the corner and it’s time to fill those email marketing resolutions you created for yourself a year ago. With the few days we have left, here are five quick things that can be done to bring results. 1. Insert the “view online version” link – With mobile readership on the rise, […]

Top 3 Tips for Successful Subject Lines

When you look at your email reports, one of the first things you probably look at are your open rates. Are they increasing? Decreasing? How do they compare to others in the association industry? The subject line is one of the most important factors in getting your email opened, and open rates are the key […]

Informz Releases Findings from Annual Association Email Marketing Benchmark Report

Informz, Inc., the leading email service provider for the association and nonprofit industries, released the results of its 2011 Association Email Marketing Benchmark Report. Among the key findings of the report, it was found that the timing of email campaigns had little effect on results, supporting the notion that relevancy of content has a greater […]