Category: Benchmark Report

4 Things to Know About the Best Day and Time to Send an Email

What’s the best day and time to send an email? This might be the most-asked question about email marketing of all time. Ok, maybe that’s a stretch. But it is one of the questions every email marketer has asked themselves, their teams, or their peers at one point in their career. The 2017 Association Email Marketing […]

sending too much email

Sending too much email?

Talk to any email marketer about their email programs, and there is one topic that’s bound to come up: email frequency. Oversending is a big concern for marketers today. Inbox fatigue is real. You don’t want to push subscribers to the point where they’re driven to the point of hitting the unsubscribe button. The 2017 […]

2017 Delivery, Open, and Click Benchmarks for Email

Did you get your copy of the 2017 Association Email Marketing Benchmark Report? Over 1,000+ marketers have downloaded the report to see how their association’s marketing efforts measure up. When understanding how your email programs perform, often the easiest place to start is with the basics: deliveries, opens, and clicks. Email Marketing Metrics, Defined For […]


2017 Association Email Marketing Benchmark Report

The report you’ve been waiting for all year — the 2017 Association Email Marketing Benchmark Report — is now available! If you’ve ever wondered about what the metrics you’re seeing actually mean, or curious as to how they compare to other association marketers, this is the report for you. Designed exclusively for association marketers, this report […]

2017 Key Performance Benchmarks: Email vs. Automation [Webinar Recording]

Earlier this week, hundreds of association professionals tuned into 2017 Key Performance Benchmarks: Email vs. Automation. The webinar focused on the key differences in metrics between traditional email and email sent using marketing automation. Everyone wants to know: does marketing automation really make a difference in driving audience engagement? Are associations seeing a return on their investment when […]