Category: Benchmark Report

Email Benchmark: Results by Email Frequency

Email Frequency. This is a topic that hits home with many email marketers. What is the ideal email frequency? Am I sending too much or not enough email? How do I find the right balance of providing emails to engage and inform my audience without overwhelming or annoying them? We dove head first into nearly […]

Email Benchmark: Results by Number of Links

Today we are tackling the question, “how do the number of links in an email impact the click rate?” When sending a message, you are likely trying to get the recipient to act in a certain way by having them click on a link. But what is the right number of links to include to get the […]

Email Benchmark: Results by Subject Line Length

Does subject line length really have an impact on email open rates? Let’s take a closer look at the 2016 Association Email Marketing Benchmark Report to find out! Short and Sweet Based on nearly 2 billion emails sent by associations in 2015 the shorter the subject line, the higher the open rate. There is a […]

Email Benchmark: Results by Email Client Type

The next installment of 2016 Association Email Marketing Benchmark Report blog series is here! It’s time to take a look at open rates by email client type. Do you know which devices your audience are reading their emails from? Whether they are on a mobile device, desktop or a web browser, of course you always want your emails […]

Is Your Association Hitting the Mark? [Infographic]

Since the 2016 Association Email Marketing Benchmark Report’s release in May, almost 1,000 association and non profit marketers have been able to see how their email marketing programs perform compared to their peers. If you haven’t checked out the benchmark report, now’s the time! It’s always great to understand how your email delivery, opens, and clicks […]