Category: Benchmark Report

7 Stats You Need to Know to Plan for Next Year

Like most marketers, you’re probably in full-blown planning mode for 2018. Part of planning for the future involves looking back at the year and seeing what went well and what didn’t. You need to take stock of the marketing activities that drove the most registrants, revenue, or recruited the most members. What campaigns were a […]

Over 40% of Emails are Opened on Mobile Devices

The 2017 Association Email Marketing Benchmark Report has the answers to every email marketer’s questions about how their email metrics compare to their peers’. One of the most important metrics highlighted in the report is results by email client type, or what type of client is being used to open emails — mobile, desktop, or Web. […]

4 Things to Know About the Best Day and Time to Send an Email

What’s the best day and time to send an email? This might be the most-asked question about email marketing of all time. Ok, maybe that’s a stretch. But it is one of the questions every email marketer has asked themselves, their teams, or their peers at one point in their career. The 2017 Association Email Marketing […]

sending too much email

Sending too much email?

Talk to any email marketer about their email programs, and there is one topic that’s bound to come up: email frequency. Oversending is a big concern for marketers today. Inbox fatigue is real. You don’t want to push subscribers to the point where they’re driven to the point of hitting the unsubscribe button. The 2017 […]

2017 Delivery, Open, and Click Benchmarks for Email

Did you get your copy of the 2017 Association Email Marketing Benchmark Report? Over 1,000+ marketers have downloaded the report to see how their association’s marketing efforts measure up. When understanding how your email programs perform, often the easiest place to start is with the basics: deliveries, opens, and clicks. Email Marketing Metrics, Defined For […]