Category: Associations

We met them in Miami!

Last week I headed down to Miami with 1/2 of “The Megs” for the FSAE Annual Conference. This year, they changed the format of the Annual Conference to include a separate, small, “Meet the Geeks” section, where all the Association-Loving Technology Vendors could network with the attendees and showcase their products and services. We connected […]

Top 3 Tips for Successful Subject Lines

When you look at your email reports, one of the first things you probably look at are your open rates. Are they increasing? Decreasing? How do they compare to others in the association industry? The subject line is one of the most important factors in getting your email opened, and open rates are the key […]

A Lesson from Harry Potter Fans

Were you waiting online patiently (or maybe impatiently) to purchase one of the coveted tickets to a midnight or even 3 a.m. showing of the newest and final Harry Potter movies? Well, you are not alone. I am one of the few who decided to start watching the movies from the beginning to find out […]