Category: Associations

Higher Logic Acquires Marketing Automation Platforms Informz and Real Magnet

We have very exciting news to share this morning. Informz has been acquired by Higher Logic, an industry leader in cloud-based community platforms. Higher Logic is welcoming both Informz and Real Magnet, another leading marketing automation software company in the industry. Read the full press release here. Integrating the strength of these two marketing automation […]

3 Ways to Use Text Emails In Your Email Marketing Strategy

Email is email right? A snazzy, HTML-stylized piece of art packaged with a header or hero image, fancy font, a button, and a footer. But not all emails need to be “pretty.” Have you ever thought of incorporating simple text emails into your email marketing strategy? I’m suggesting emails with a little less HTML “sparkle” […]

Template & Mailing Designer 2.0: A Primer

Let’s face it, new things can be scary. Removing HTML from the equation is not one of those things. With our new template and mailing designers, you are empowered to no longer worry about rendering, instead emphasizing the aesthetics of your mailings. This new tool provides you all the elements you need to quickly and […]

Finding Inspiration at ASAE’s Annual Meeting & Expo

Inspiration sparks in different ways for different people. One constant is that we all know when we feel it. iNsPiRE was the theme for the American Society of Association Executives (ASAE) Annual Meeting last weekend in Toronto. I was excited to attend this event as I’ve heard the buzz over my years at Informz. The […]

Informz Roadshow

Informz Roadshow Kicks Off in Washington, DC & Northern Virginia

With the recent release of the Informz Template Designer 2 and Mailing Designer 2 (TDMD2), we wanted to give this major effort the focus it deserves. We dispatched our product team to Washington, DC and Northern Virginia last week for the first stop on the “TDMD2 Roadshow.” The team will be touring throughout North America […]