Category: Associations

What Unsubscribers Can Teach an Email Marketer

I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. This means someone unsubscribed. What?! Why?! Informz automatically unsubscribes non-delivered emails (and I hold that feature near and dear to my heart in the name of sender reputation), but there’s a person […]

Lights, Camera, Action: Animation in Email

You want to make your emails POP! The more emails attract attention, the higher your click rates are going to be, right? The inclusion of interactivity to emails is a great tool to use to really pull in your audience. While not always recommended, with a little understanding of the pros and cons, you can […]

marketing automation

6 Steps to Implementing a New Marketing Automation Tool

So, you’ve watched a handful of demos, got buy-in from key stakeholders, and you’ve made your decision on new marketing automation software: congratulations! Now you’re ready to get up and running with your cool new tools. Not so fast. Next comes training and implementation. Implementing marketing automation can be a little overwhelming because it touches […]

Email of The Month: Columbus Bar Association

Calling all email marketers in the market for a little inspiration! We know our blog readers are big fans of email design. You want more ideas, and we’re delivering. That’s why we’re excited to announce a new series: Email of the Month. Each month we’re pulling an email sent by one of our clients that caught […]

deep clean database

How to Deep Clean Your Database (And Keep It That Way!)

We LOVE data. And we know you guys do, too. Our subject line data webinar is our best attended event and our benchmark report is our single most downloaded resource. But those reports aren’t worth their salt unless they’re reliable. So how do we keep a clean database? Make it someone’s job, of course! Perhaps the […]