Category: Associations

3 Ways to Optimize New Member Recruitment Efforts

Asking for too much too soon can sabotage any new relationship. Prospecting is no exception. A prospective member’s journey usually begins at the introductory stage, when they become aware of your organization. At this stage, the relationship is just forming and there is much to be learned. While it may be tempting to go straight […]

7 Stats You Need to Know to Plan for Next Year

Like most marketers, you’re probably in full-blown planning mode for 2018. Part of planning for the future involves looking back at the year and seeing what went well and what didn’t. You need to take stock of the marketing activities that drove the most registrants, revenue, or recruited the most members. What campaigns were a […]

timing for promotional event emails

Average Email Event Promotional Timelines for Associations

When we sat down with participants of the 2017 Email Event Promotion Microstudy to discuss data points we wanted to collect, insight that would be helpful for associations, and event email metrics that would help us all strategize, promotional timeline was a key topic everyone brought up. Everyone wanted to know: how far in advance do you […]

Early Bird Emails Most Successful for Driving Event Attendance

When working with associations to develop the 2017 Email Event Promotion Microstudy, event size was an important consideration when discussing how events are promoted. Email campaigns vary in timing, duration, and strategy based on the size and scope of the event. Consequently, it’s difficult (and inaccurate) to compare a local, one-day event to your national […]

Over 40% of Emails are Opened on Mobile Devices

The 2017 Association Email Marketing Benchmark Report has the answers to every email marketer’s questions about how their email metrics compare to their peers’. One of the most important metrics highlighted in the report is results by email client type, or what type of client is being used to open emails — mobile, desktop, or Web. […]