Category: Associations

Trending Now: Winning Subject Lines [ebook]

What do email marketers want above all else? Conversions! And that begins with getting your emails opened. Let’s face it, you spend a lot of time creating attractive, engaging email content. BUT if your subject line does not speak to your audience, the email may never get opened and engaged with. There is A LOT […]


Why Do You Need a Company Blog?

Hi there, Kate Jones here. I’m the Digital Marketing Specialist here at Informz and as of a year and a half ago, I did not have any blogging experience. Email campaigns, social media, website, sure check those boxes but blogs? I wasn’t too familiar with corporate blogging or why it could be helpful. Well fast […]

7,000 Subject Line Tests Later [Webinar Recording]

Ready to boost your open rates with the perfect subject line? Good, because we’ve got the data to help you do it! In 2016, Informz clients implemented over 7,000 subject line tests resulting in over 100 million emails sent as part of an A/B test. That’s a lot of testing! We knew there would be […]

Rebuilding our welcome campaign

Why We Knocked Down our Welcome Campaign and Rebuilt It

Have you ever had an automated campaign that was rocking in the open and click department, but failing in the conversion department? We did. At the end of 2016, I sat down with Amie, our campaign queen, to talk about ideas for refreshing our current campaigns. We thought about what new campaigns we wanted to […]

How We Created A Winning Company Culture

I want anyone to feel like they can knock on my door, sit down, and talk to me about anything. That is how I would define our company culture. Having a great culture isn’t something that just happens – you need to work at it. You need to be committed to having a good culture […]