Finding Inspiration at ASAE’s Annual Meeting & Expo

Tracy Solarek

Inspiration sparks in different ways for different people. One constant is that we all know when we feel it.

iNsPiRE was the theme for the American Society of Association Executives (ASAE) Annual Meeting last weekend in Toronto. I was excited to attend this event as I’ve heard the buzz over my years at Informz.

The ASAE Annual Meeting & Expo is where thousands of association professionals and industry partners gather to exchange successes, resources, strategies, solutions, and more.

As a first-time attendee, the first words that come to mind is “love fest!” The association members are a tight knit group. They work hard and play hard.

The opening celebration was at the amazing Royal Ontario Museum. The three levels of exhibits were incredible as was the food and live music. It was a perfect summer night and the welcome from the city of Toronto did not disappoint.

Sunday morning was the opening session where the iNsPiRE theme prevailed. Here are some key points:

  • What inspires is unique for each of us
  • ASAE is an inclusive environment for ALL
  • We need to continue to work together to prevent the US travel ban
  • The power of ASAE is STRONG!

ASAE believes finding the right solution providers is essential to associations’ success. The Association Solutions Marketplace Expo was a one-stop destination for finding the right products and providers to help association achieve success.

The Informz Sales Team

That’s where Informz comes in. Our booth traffic was constant. The “No HTML” t-shirts drew people in to talk about our redesigned Mailing and Template Designers. And most importantly, it was awesome to meet current, brand new, and future clients.

The schedule of sessions was mind boggling. There were over 30 sessions on Sunday. Our own Viv Swertinski presented on AARC’s lapsed member recruitment campaign that brought in 800 members in 45 days. The room was overflowing with people three deep outside the door. It was such a hit that we’re having an encore presentation, webinar-style this week!

Another cool session I attended was Edutainment | Musical Improv: The Transposable Souls Band – Association Execs Making Beautiful Music! We were asked to step out of our comfort zone and take part in developing a song. I was inspired by those around me. I took a risk and learned how to play the harmonica. Pretty cool. Did I mention the song was videoed and played at the CAE ceremony on Monday?

The highlight of Sunday night was our amazing party with our friends at Higher Logic, Benel, Eventpedia, Expo Logic, Hubb, and Mindshift at the Hockey Hall of Fame.

So…what inspires you?

I’m inspired by client success, new Informz products and my faith, family, and friends. It was a privilege to attend ASAE and be a part of an incredible event filled with smart and fun people.

The theme really made me stop and think. What makes your heart beat faster?

About the Author
Tracy Solarek

As an Executive eMarketing Advisor at Informz, Tracy serves as an extension of her clients’ marketing teams. She is a reliable resource who provides clients with digital marketing best practices, brainstorming sessions and technical support to maximize results. Tracy enjoys classical singing, kayaking, skiing and spending time with family, friends and her two standard poodles, Elwood and Jira.