Informz and YourMembership Integration Now Live

Alex Mastrianni

We are thrilled to announce that YourMembership’s membership engagement platform is now integrated with the Informz email marketing and marketing automation platform. This partnership provides a robust integration for clients, enabling them to customize the subscriber experience and create efficiencies for their teams.

“The Informz and YourMembership integration is a game changer,” said Joe Tyler, CEO at Informz. “We are proud to partner with a like-minded company committed to making our clients’ lives easier. Our clients will now have access to an advanced relationship management solution allowing them to enhance relationships by easily preparing and sending targeted messages throughout the member lifecycle.”

The integration between Informz and YourMembership empowers users to:

  • Personalize mailings using YourMembership data fields.
  • Target mailings using the most up-to-date data in the CRM.
  • View email activity history and preferences within YourMembership for a complete picture of member engagement.

“With the difficult task of trying to reach over 170 million​ millennials and generation X​ers — both​​ current and future members​ –​ the​ Informz and YM partnership will serve to break through the clutter of digital marketing ​for those accustomed to receiving information electronically, ​​while still communicating the value of actionable insights to association marketers​ in a simplified, user-friendly platform​,” says JP Guilbault, CEO of YourMembership, “The final integration of the Inform​z​ and YourMembership​ partnership will increase the ​capabilities ​and​ process of identifying easy to use solutions that produce results, as well as delivering personalized communications to relevant audiences.”

Dan Gartner, Chief Product Officer at Your Membership adds, “Associations are continuously challenged to find and attract new members while keeping their existing member base engaged in new and creative ways. Through our integration with Informz, our customers will be able to leverage the strength of their YM member community with the flexibility of Informz email marketing tools like never before.”

For more information about this exciting new integration, click here.

About the Author
Alex Mastrianni

As the Marketing Manager at Informz, Alex drives the development and implementation of our content marketing plan and marketing campaigns. Outside of work, Alex is a pop culture junkie, ice cream fanatic, and semi-pro vacation planner.