Informz and Impexium Announce New Integration and Introduce Informz for Impexium

Kate Jones

Here at Informz we are so happy to announce that our Informz email marketing and marketing automation is now integrated with Impexium’s association management software (AMS). The integration will empower associations to take their email marketing and communications to the next level.

“We are excited to welcome Impexium as an integrated partner,” said Joe Tyler, CEO of Informz. “The integration will allow Informz and Impexium clients to streamline processes, improve efficiency, and create highly personalized marketing campaigns.”

This partnership gives users the ability to target and personalize relevant email messages while also saving time in the process. The Impexium platform gives access to reports, queries and “Analyze & Visualize” analytic capabilities help unlock the value hidden in an organization’s membership data. Combine this with Informz’ advanced, easy to read reporting and you are on your way to interacting seamlessly with members and maximizing the return on your email marketing initiatives.

The integration features include:

  • Easily build target groups with the seamless integration to Distribution Lists in Impexium.
  • Personalize mailings using Impexium data fields.
  • Update data in real time, with all queries being reusable.
  • View email activity history and preferences within individual profiles.

“Impexium believes AMS technology should no longer simply be a productivity tool to perform tasks faster and cheaper, but should transform the way an association conducts business,” stated Barry Malek, CEO of Impexium. “Informz for Impexium not only gives associations the email marketing and marketing automation tools to build and strengthen relationships with members and prospects, but enhances their ability to drive outcomes that address major organizational goals—today and in the future.”

For more information on the Informz for Impexium integration, click here.

About the Author
Kate Jones

As Digital Marketing Specialist at Informz, Kate manages the company website, social media strategy, press releases and marketing collateral. Outside of work you can find Kate chasing her toddler and dog and laughing at the chaos with her husband.