Email Marketing Benchmark Report Webinar
I’ve been speaking with association and nonprofit email marketers a lot lately about the importance of data and how to improve your email strategy using data that you have. After all, data analysis is the basis for strategic email marketing, but uncovering what metrics matter and what to do with them isn’t always easy.
If this sounds like you, then you won’t want to miss this webinar that I’m hosting next week. Join me and see how you stack up against other associations and learn how to use data from the 2014 Association Email Marketing Benchmark Report to recharge your digital marketing strategy. I’ll cover:
- Results and key themes from this year’s benchmark report
- How to use data to build an action plan and increase results
- Informz tools to help you improve email metrics