Connecting the Dots in Today’s Marketing World
We are excited to announce the release of a new whitepaper that guides marketers through creating an integrated marketing strategy across email, mobile, social, video and web.
The new guide, Connecting the Dots in Today’s Marketing World, will provide tips for creating a more connected marketing strategy that simplifies and unifies your marketing activities across multiple channels.
“Today marketers have more marketing vehicles available to them than ever before and customers and members now expect to engage with an organization on multiple channels,” said Joe Tyler, CEO of Informz. “This white paper serves as an educational resource for those looking to embrace new marketing technologies and explores innovative ways to create unified marketing campaigns across multiple channels.”
The white paper explores:
- Creating mobile-friendly email campaigns.
- Introducing text messaging as a way to deliver specialized content in addition to email.
- Encouraging email readers to continue the conversation on your social sites.
- Using social media listening as a way to create content that people are interested in.
- Creating videos as a way to send engaging content.
- Combining your web and email analytics to gather valuable insight and create more targeted marketing messaging.