3 Cheers for Shayna!

Kate Jones

Today I caught up with Shayna who is celebrating 3 years with Informz this month! If you have done any Informz training within the last few years you have likely been taught by our fabulous trainer, Shayna. I know when I started at Informz, Shayna was there to help me get up and running with […]


Holidays Kicked Off Early at the 2016 Informz User Conference

Amie Perrott

The holiday season kicked off early for us at Informz. On November 15 – 17, over 200 Informz clients and experts gathered in Arlington, Virginia for the 2016Informz User Conference – AKA the Informz Superfan Summit. The Summit is a time when all things digital marketing for associations and non-profits are discussed. Digital marketing strategists’, […]


Informz Contributes $20,000 to Franklin Community Center on #GivingTuesday

Kate Jones

Happy #GivingTuesday! Earlier today, Informz proudly donated $20,000 to the Franklin Community Center, a Saratoga Springs-based charity. The donation will support the Center’s Project Lift program that provides an after-school program for local children. Coinciding with the Thanksgiving Holiday weekend and the kickoff of the shopping season, the #GivingTuesday movement inspires people to take action to improve […]

Blank notepad and a pen next to a laptop and coffee on a wooden vintage desk

Email Benchmark: Results by Email Frequency

Kate Jones

Email Frequency. This is a topic that hits home with many email marketers. What is the ideal email frequency? Am I sending too much or not enough email? How do I find the right balance of providing emails to engage and inform my audience without overwhelming or annoying them? We dove head first into nearly […]

Photograph 047 by Lauren Mancke found on minimography.com

Fostering Innovation at Your Association

Kate Jones

Today we welcome a guest post from Sig VanDamme, Chief Customer Officer, NimbleUser & Dan Stark, Director of Product Strategy, NimbleUser. Nimble AMS is an enterprise association management system based on the world-class Salesforce App Cloud. What is Innovation? “Innovation is a new or better idea that meets unarticulated needs, new requirements or existing market needs.”-Wikipedia […]