I might be a little behind here, but the clouds have parted and I just heard of another great option for audience engagement with video – Google+ Hangouts On Air. We all know Google+ Hangouts is a useful tool when connecting with clients, colleagues, friends and pets (yes I said pets). Now, with this nifty On Air feature, it appears there’s another tactic to get your brand and great content more exposure. Did I mention the video automatically posts to your YouTube channel?
According to a recent article, 11 Quick-Hit Tips for Getting Started With Google+ Hangouts on Air (Marketing Profs), this tool is a tactic social marketers need to consider to stay competitive. After a quick gander, I found a variety of brands are already on the ball and using Google+ Hangouts On Air including: Conan O’Brien, Cadbury and the American Heart Association.
I clearly have been living under a rock; however, I might not be the only one – okay I’m sure many of you have probably already heard about Google+ Hangouts On Air, but haven’t given it much thought. Check out this article to get some tips on getting started. Of the 11 tips, a few simple concepts really stood out to me: build a promotion plan, showcase your branding wherever possible, and it’s not the quality of the video that matters it’s more about the content. Although, IT would favor the tip that stresses making sure your network has enough bandwidth to support this action.
If you are still not sure what goes into this newfangled concept, then I found a more in-depth description (I Googled it).
For your viewing pleasure, I leave you with a Google+ On Air video. You might not want to watch all 5.41 minutes of it, but it’s comical at 0:50 and escalates at 2:34.
ASAE’s 2013 Technology Conference & Expo kicks off Wednesday in Washington, DC, and we couldn’t be more excited for one of our favorite events of the year! We’ve got a lot going on over the next few days.
Find Informz in the expo hall at booth #803. Meet Lori, Casey, and Andrea and chat about our solutions for associations that make member engagement easy.
Informz Demo Breakfast
Join us on Thursday, December 5th before sessions start for the day at our demo breakfast event. It’s free! Casey will be showing off the latest tools in Informz that will help you get a great email out the door in no time, easily gain insight into how your members read your emails, and more. Our Director of Product Management, Peter Nelson, will also be on hand to talk about new features that are coming down the pike. Don’t miss this event!
We want to meet you
The best way for us to improve our products and offerings are to meet with you, association executives, and learn more about what you challenges you face that technology can solve, what you are hoping to implement in 2014, and how you engage with your members. Look for us in our green Informz gear in sessions, at social events, and around the convention center. We want to meet you!
See you in DC!
The holidays are officially upon us and with them come the never-ending lists of what people are thankful for. From the currently trending, daily Facebook posts of things people are thankful for, to the lists of anywhere from 1-100 “things to be thankful for,” thankfulness is rampant this time of year, and I love it! The most common things people are thankful for are the things that we typically hold closest to our hearts: families, friends, pets, food…cookies (we hold cookies very near and dear to our hearts here), but what about the things that make your life easier? Or, better yet, the things that make your job easier (who couldn’t use more of those?!).
As one of the marketing coordinators here at Informz, I have found that there are several marketing-esqe things to be thankful for this year. Those resources, tools, and aspects of your job that sometimes help in everyday tasks, or maybe they’re only useful once in a blue moon, either way, they help, and for that, I’m thankful! Here are four things that make my job easier, and make me feel all warm and fuzzy inside with feelings of joy and thankfulness:
From automated campaigns to send time optimization, anything that makes sending and delivering emails, in a timely and relevant manner, easier and more efficient is something to be thankful for. After all, who wants to wake up at 2:00am EST to make sure an email gets delivered to an inbox in Australia at lunch time? Not us!
A complete and well-rounded customer profile is priceless. When it comes to reporting, segmenting, and knowing your audience, a completed customer profile is a must. This year we started using progressive profiling on our landing page forms allowing us to gather more relevant data from our audience, in turn enabling us to better understand who they are, and what they want and need.
Data, data, everywhere! The more data, the better! Right? Wrong. Well, as long as it’s clean. A database full of “dirty,” un-normalized data not only makes your life a heck of a lot more complicated when it comes to segmenting, but it also leaves room for error. Errors when you’re personalizing emails, errors when you’re reporting on that data, and more! So why wait until “spring cleaning?” End this year, and start the next, with a clean database or, better yet, be thankful for your existing clean data!
Being part of a team that is consistently working together to better not only ourselves, but our department as well as the company is downright AWESOME. From daily huddles to discuss workload, current projects, initiatives, and goals, to weekly Marketing Team meetings; we’re constantly and consistently working together to grow and progress as a team. After all, there’s no “I” in “team,” but there is a “t,” for “thankful!”
I think it is important to take the time to reflect on what you’re thankful for, far beyond the holiday season, and beyond the “stereotypical,” usual reasons to be thankful. Take a moment to reflect on some more “out of the box” reasons to be thankful the next time you’re making a “to-be-thankful -for” list.
While it’s true that superfans are our mission here at Informz, that appreciation really goes both ways. We love our clients, so we put this quick message together to say thank you to all of our fabulous clients, coworkers, and friends. Happy holidays from the Informz team!
Informz is committed to helping our environment. Our offices are 100% wind powered and we pledge to plant 10 trees for every new client!