This month’s data highlight examines results by email client preference, or what email clients — desktop, mobile, or web-based — subscribers prefer. Findings show that most readers are creatures of habit, generally sticking to one email client rather than bouncing among the three.
When I first looked at this, I was a little surprised, because I tend to fall in one of the smaller categories: the combination of desktop, mobile and web-based. I check most of my email on my mobile device, but if something is really important, I’ll save it for later and look at it again on my desktop or web mail. I (wrongly) assumed that most people would have similar behaviors.
But as we always say, the data doesn’t lie! Over 34% of recipients are just using their mobile devices to view email, surpassing just web-based at 26.15% and just desktop at 20.62%. Combinations of these were significantly smaller.
What does this mean for you? A few things:
For more association email marketing benchmark numbers, download the 2014 Association Email Marketing Benchmark Report or check out other data we’ve highlighted so far this year:
It’s hard to believe that 2015 is right around the corner. Thanksgiving is this week and holiday decor has already hit the shelves at Target.
Like most organizations, your 2015 marketing plans are probably still in development. A successful and well thought-out email strategy is crucial to success, and now’s the time to take advantage of any unused marketing dollars you still have in your budget and ensure that you get them next year. Have you thought about how you’ll use that money yet? Don’t let it go to waste.
To help you hit the ground running in January, put this money toward expert consulting services now with Informz eMarketing Strategists. Our team is ready to analyze your current email practices, create a project plan, and help you implement it in order to meet the mutually agreed upon project goals.
Maybe you’re considering implementing marketing automation next year but need help laying the groundwork. We can do that! Strategic marketing automation — the Informz way — will maximize the success of your marketing automation program. Our strategists will help you:
Reinvesting in your email strategy will lay the groundwork for a powerful ROI by improving member engagement, leading to an increase in donations and renewals. Whether your 2015 plans include implementing marketing automation, launching responsive design templates, or even outsourcing your communications, we can help you out. Contact me today for more information.
Happy 2015 planning!
If you are like most email marketers, you are faced with the challenge of balancing a strategic email marketing plan with the daily drop-in from one of your colleagues that has an urgent email blast he needs sent. When you ask more about the segment you get some variation of, “oh just send it to everyone.”
How often do you sit in meetings and question if you are sending too much email to your constituents? Do you question if your messaging really resonates with your audience?
Do these scenarios sound familiar? Probably. These are the challenges we email marketers are facing every day, and we know that a one-size-fits-all approach just won’t cut it any longer.
Take a look around and you’ll see that we now live in an on-demand world. From computers in cars to DVRs, people have become accustomed to getting what they want exactly when and where they want it. It’s time to take that same approach with your marketing messages and move away from a one-size-fits-all approach. It’s time to create a customized email experience for your audience. Marketing automation will help you do that.
We’ve created a plan that will help you create a customized email experience using marketing automation — the strategic way — and it’s all outlined in our newest eBook. Become a Marketing Machine will help you discover:
If you are stacking images on top of one another, you may have noticed that Outlook 2013 is adding horizontal spaces between the images. Similar to the image split, this inconvenient change alters the look of your email and causes rendering problems galore.
Don’t be alarmed, it’s not you; it’s Outlook!
This happens with the images that are smaller than 20px high. Outlook 2013 creates a gap above the images that do not have a height of at least 20px. For example if you had an image with a height of 15px, Outlook 2013 will add 5px space above it to make it 20px. The example on the right shows a break between “Membership Status” and the blue box below it because of this issue.
One way to avoid unwanted gaps is by making sure that all your images have a height greater or equal to 20px. Fortunately there is a workaround for images as well – apply style=”line-height:Npx” to the table cell that houses that image. You just have to make sure that the line height is the same as the height of the image.
For example for the image that is 5px high, apply style “line-height:5px;” to the TD containing that image.
Ta-da! The gap is now closed in the image.
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