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Email Design Tips for the Modern Marketer [Webinar Recording]

Chris Scavo

Email is the vehicle, not the destination. What do you think of when you hear the words brand continuity? What organizations have done a great job building strong brand reputations? When I hear brand continuity I think about marketing messages that create a familiarity as well as set an expectation for what I am about […]

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Measuring Success, Let’s get to the Point!

Kate Jones

Wake up, get ready, head to work, check your email.. what can be checked off the checklist today? Work, work, work! Email campaign done, CHECK! Sound familiar? There’s something missing! Last week I was fortunate enough to attend the Social Brand Forum in Iowa City, Iowa. As a digital marketer, nothing is more inspiring than […]

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5 Ways to Promote Online Community Engagement

Vivian Swertinski

Is your organization a good cultural fit for millennials? It’s been reported that 74% of millennials feel technology helps them stay connected to the people in their social network, at work, and at home. It’s not surprising that audiences that grew up with technology often prefer to interact with colleagues and peers through online channels. […]

Design

Email Design Tips for the Modern Marketer [Webinar]

Kate Jones

“Wow, this email looks amazing, I NEED to read it!” This is the reaction every digital marketer wants to elicit. Does your audience experience excitement and awe at the beauty and intrigue of your emails? Marketers have precious seconds to grab the attention of their audience before they decide to skip, skim, or read your email. With […]

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Responsive Emails for Gmail, Hurray!

Alex Gorton

Back in June of 2015, I had written a blog post regarding Google’s decision to remove the native email app for Android devices, a move to push users to Gmail for Android. This was something of a blow to email marketers that had a high subscriber base that opened emails on an Android device. It effectively […]