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Gone Phishing

Amanda DeLuke

Just a few weeks ago, I had the pleasure of going to see Phish, the band, perform at Saratoga Performing Arts Center (a local outdoor venue right here in Saratoga Springs, NY.) I like to describe Phish’s music as jam-based with some story-telling and jazz fusion mixed in. They are a lot of fun to […]

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Informally… Rich Connell!

Kate Jones

Today we caught up with Rich Connell, Software Support Analyst at Informz. We’re talking about his latest trip to Tobago, the awesome Soft Ops team and why Eye of the Tiger is the soundtrack of his life. Also, Rich recently got married, HUGE congrats to the happy couple! What is your official title and what does your job […]

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Effectively Crafted Calls to Action

Alex Gorton

Arguably one of the biggest tools in an effective email is a Call to Action (or CTA for short). Typically rendered in the form of a button, a CTA is created in order to drive traffic or persuade a subscriber to perform some other task. Oftentimes, an email’s entire purpose may be to promote a […]

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Ecosystem of a Vibrant, Engaged Online Community

Vivian Swertinski

It’s been said that success is greatly influenced by the people that you are connected with. Years ago professional networks were limited by one’s physical surrounding but today there are no limits. The trend in online communities has redefined how professionals connect, collaborate, and expand their circle of influence. The value of any community is […]

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Email Benchmark: Best Time to Send

Kate Jones

What is the best time to send an email, asked every email marketer ever. Such a simple question, right? Well, not really. Let’s explore why. According to the 2016 Association Email Marketing Benchmark Report, emails that were sent mid-day had the highest click rates. Friday had the highest week day open and click rate. You may think, […]