Continued from my previous blog, CASL FAQs (and other acronyms), below are some more questions I have received concerning the impending Canadian Anti-Spam Legislation. It’s not uncommon for more than one person to have the same question, so these may be helpful to some readers out there.
You got it! Just to add some clarification, there is a 3 year grace period takes you until July 1, 2017 with implied consent for the pre-existing business relationship that you have with a customer right now. After July 1, 2017, the 2 year rule will be in effect for implied consent for those who have made a previous purchase.
If a member has previously unsubscribed, it is necessary for them to resubscribe under the CASL requirements before sending any new CEMs to them. The renewed membership brings implied consent as it’s an existing business relationship, but that does not erase their past unsubscribe request.
I almost always discourage use of firstname.lastname@example.org in the “From” and “Reply To” addresses, but I feel that accurately representing the domain in the “From” and “Reply-to” would suffice. If using a generic address, the “Friendly From” could be your organization name. The requirements surrounding accurate sender info are primarily to keep senders from using deceptive information (claiming to be from a different domain who has not given you permission to send on their behalf, for example). If you aren’t trying to pass your messages off as having come from someone else, then you should be okay.
Purchased or shared lists as a whole are not outlawed by CASL, however the process for obtaining permission from the individuals on the list still apply, and unsubscribe requests must be reported back to the list supplier. Unless you have done your due diligence and are 100% confident (via contract) that the list supplier has done their due diligence and has collected proper permission that would allow you to send CEMs to these addresses, avoid them like the plague. The proper collection of email addresses (as personal information) is also addressed under PIPEDA.
Confirmed opt-in is the benchmark for permission based messaging, so a confirmation mailing for new subscribers is recommended. CASL doesn’t require the confirmation mailing, but your collection of opt-in data (IP, time/date stamp/etc.) and inclusion of an unsubscribe link in all CEMs should protect your organization from being found at fault if someone were to complain. This is also a good reminder to review your unsubscribe reasons on occasion, so you can look for anything out of the ordinary that may be in the comment field when someone unsubscribes.
If those other email addresses are directly tied to the corporate membership (at the organization’s request), I do believe that this would fall under the classification of implied consent, as it would be an existing business relationship. If this is an area of concern, I would consider contacting those organizations to request some documentation stating that you have permission to send to anyone at that member organization/domain.
This may depend on the content of the messages and how it is relevant to the recipient. If the content is related to the membership and the individual’s relationship with your organization, then I don’t think this would be an issue. If it is for marketing or solicitations unrelated to your organization, then it may be questionable at best. Both the board member and your organization should be identified in the messages (as it sounds like they are).
The three year grace period (July 1, 2014 to July 1, 2017) is intended to allow time for senders to transition to this new legislation. From July 1, 2014 to July 1, 2017, you are allowed to send to anyone with whom you have a pre-existing business relationship (which could include those who former members). Beginning July 1, 2017, you will no longer be allowed to send to them unless they have either renewed (implied consent) or given express consent. When the 2017 date arrives, it will be necessary to follow the 2 year rule for lapsed members.
I’m not sure what documentation exists for modifying the subscription forms, but I would suggest reaching out to your advisor for assistance on modifying them. This may be something that could be added in the form branding, which can be customized with text, branding, address, etc.
Yes. You should have implied consent (for two years) under CASL due based on the fact that the individual has an existing (or recent) business relationship with your organization through their membership or event “purchase”. Make sure that they have been provided the opportunity to unsubscribe and they haven’t done so.
That’s probably enough for today. I’ll post another blog with more questions soon!
Remember that big move we announced a while back? Well, it’s complete! We are happy to call 19 Railroad Place in Saratoga Springs, NY our new home. We’re celebrating our new headquarters with a ribbon cutting ceremony and open house for employees, special guests and media this Friday, April 25th at 2pm.
“Informz is known for our customer service and high customer satisfaction rankings, which can be directly attributed to the great people working here,” said Joe Tyler, CEO of Informz. “Our new office space is a great way to give back to our employees and help us in attracting new talent to continue delivering that exceptional service for which we are known.”
The move to 19 Railroad Place will accommodate our future growth projections, with space for an additional 32 employees in its main office space, while allowing current employees to enjoy the convenience of working in the downtown area. The current employee count is 72 with 4 open positions. Our company occupies over 15,000 square feet of the building including the entire third floor for our main offices and 3,200 square feet on the second floor which is slated for future growth and is now available to sublease for commercial use.
“We are so excited to have Informz expanding their operations in downtown Saratoga Springs,” said Todd L. Shimkus, President, Saratoga County Chamber of Commerce. “Informz is a leading innovator and engine for the growth of our burgeoning local creative economy. Their team of talented professionals is dedicated both to exceeding the expectations of their clients and customers as well as sharing their talents to make our community an even better place to live, work and play.”
“The team at Informz was a pleasure to work with,” said Larry Novik, Director of Business Development at Bonacio Construction Inc. “We couldn’t be happier with how the space came together for them, and we are excited to have such a vibrant group of people growing their presence in the fabric of our Downtown.”
Friday is a big day for us! For more information about the event or to RSVP, contact Lori Ely at 518-691-0071 x208 or view the full press release here.
Happy Earth Day! We celebrate the Earth every day at Informz, because we are committed to helping our environment. Did you know our offices are 100% wind powered and we pledge to plant 10 trees for every new client?
We also released an eBook this year, It’s Easy Being Green, that dedicates an entire chapter to the environment and how organizations can go green by implementing new technologies and make green (money!), too.
The eBook focuses a lot on events, and how green initiatives at events can have a large impact on the environment. Environmentally friendly events can actually increase revenue, as events are frequently a large part of an association’s non-dues revenue. According to the 2014 Meetings Focus Trends Survey, 37.8% of respondents said they’re planning or expect to plan a green or sustainable meeting during the next year.
Not sure where to start? These small changes could have a major impact:
APEX/ASTM standards released in 2012 provide guidelines for assessing green venues that have adopted sustainable practices.
See what recycling procedures your venue’s city has selected and promote recycling and donating of paper, glass, cans, and even leftover conference materials such as exhibitor swag or conference bags.
Opt out of the printed conference brochure and go mobile. There are plenty of mobile event apps out there that can do what a brochure does, and more. Take a look around the next time you’re at a conference. Everyone has a mobile phone or tablet in their hands! Put the event information right where they want it.
It’s Easy Being Green has more ideas and benefits for organizations looking to be a little more green. The eBook also covers measuring ROI, creative ways to increase non-dues revenue, and tips and tricks to be more efficient. Get your free copy of the resource here!
Our first “mini user conference,” the Journey to Success Tour in Denver, is just about a month away and we couldn’t be more excited to kick off this new educational event series. With the early bird registration fee ending this Friday (you can save over $100), I wanted to share the top 10 reasons to join us in Denver next month.
10. Food! Your lunches are all included, along with morning and afternoon snack breaks. And there might even be some cookies.
9. We’ll discuss value propositions and SMART goals, how to establish them, and how they come into play with emarketing.
8. Testing, testing, testing. And not the standardized kind that makes kids, parents, and teachers crazy, but the cool kind that helps us figure out what we’re doing right or what we could be doing better.
7. Kevin (our HTML Designer) plays a mean guitar. I’m still working on having him schlep it from New York with us (I’ll keep you posted on that).
6. It’s in Denver! Think of it as a “Destination Training!” Extend it into a mini-vacation and enjoy yourself! There are some very cool restaurants, breweries, and sites to be seen.
5. Speaking of breweries, Spencer Powlison of the Brewers Association will be presenting information about how his organization optimized emails for mobile devices and has now started converting their templates to responsive design.
4. Our strategist, HTML Designer Kevin, and I will join you there, sharing our knowledge, listening to you, training you in the system, and telling good (and not so good) jokes.
3. We’ll explore the latest trends in design, ways to target your subscribers, and how to get crafty with your copy.
2. You’ll get hands-on experience working within Informz to put best practice tips and features you may not have known about into play.
1. Network and collaborate with other Informz users. Share your experiences, your challenges and successes, and gather up some fantastic ideas to take back with you.
Sounds pretty great, right? Don’t forget, if you register before Friday, you’ll save over $100 on registration fees! Hope to see you there.
Informz is committed to helping our environment. Our offices are 100% wind powered and we pledge to plant 10 trees for every new client!