6 Thanksgiving Sides Only Marketers Will Appreciate

Alex Mastrianni

‘Tis the season to give thanks! At Informz, we like to maintain a culture of gratitude throughout the year, but this time of the year makes us especially grateful. We are so thankful for our amazing clients (Superfans!) and our fellow Informz team members. Of course, we’re all marketers at heart here, so I asked a […]


They open, they click, they ALMOST convert, now what?

Vivian Swertinski

(Whatever you do, don’t look away.) It was so close…they had the items picked out, they were getting ready to check out. Next thing you know, you look up and they’re GONE! It’s going to happen. They open, they click, they begin the transaction process, and next thing you know their cart is abandoned. What […]


Informally…Rich Harris!

Alex Mastrianni

Today’s Informally post is highlighting one of the newest and friendliest Informz faces, Rich Harris. Rich, IT Desktop Administrator, shares his thoughts on being a member of the Informz team, adventures in house buying, and how he relates to Spider-Man. What is your official title and what does your job entail? How long have you been […]

drawing a flow chart

How Organizational Structure Shapes Organizational Culture

Amy Hager

Last months’ CEO Lens series focused on how organizational structure shapes organizational culture. Presenters Debra BenAvram, CAE, CEO of the American Society for Parenteral and Enteral Nutrition (ASPEN), and Arlene Pietranton, PhD, CAE, CEO of the American Speech-Language-Hearing Association (ASHA) explained their organization’s structures and how they moved to a more collaborative and inclusive work […]


Are Visitors Treating your Website Like a Drive Thru?

Chris Scavo

In a lot of ways, websites are very similar to emails.  When building emails we want the content to be easy to digest, we want the message to be relevant, and we want the overall user experience when interacting with the email to be effortless and genuine.  The very same things can be said when […]