Here at Informz, we’ve shared that the “best” day and time to send an email, for the highest open and click rates, is Wednesday, mid-day. Does that mean you should start scheduling every single one of your emails to go out Wednesday at noon? Maybe, maybe not.
Benchmarks are a great place to start, and certainly very beneficial information to become familiar; but they should not be considered all-inclusive, or used as a blanket standard for all email communication efforts. It is crucial to take both industry benchmark data, as well as the reporting metrics from your own organization, and compile them to come up with the best time to deliver your message.
That’s not to say that different messages won’t be better suited for different days either. For instance, the Informz Marketing Team sent our newsletter to a quality, targeted group on a Friday, mid-day, and received significantly higher open rates than similar emails sent at different days and times in the past. Perhaps it was the subject line, or people just like a little light reading on a Friday afternoon. Whatever the reason, we’ll take notes and keep that in mind for the next time!
All email marketing benchmarks and send time optimization aside, in the same way that each email address is unique, your organization and the individuals that open your emails are unique as well. That means that there will never be a be-all and end-all when it comes to determining the best day and time to send an email. Don’t cheat your emails (or your audience): start with industry benchmarks, work through your own emailing trial and error, and end with a cumulative idea of what works best for your organization. Oh, and don’t forget, higher open rates equals higher engagement; it’s win-win!
It’s time to go behind the scenes with the Informz team again in another Informally post! Today we’re chatting with Peter Nelson, Director of Product Management at Informz.
Director of Product Management. Our department’s mission is to nurture ideas, clarify needs, support development, and promote the successful use & adoption of Informz. My job is to be at the intersection of things to be done with Informz and then help to make the best decision possible about whether to do it or not. This includes balancing ideas and requests from customers, partners, and my colleagues as well as keeping aware of changes in the marketplace.
I started here in March 2006. So if my math is right, almost eight years. What a great ride it’s been!
Taking new ideas or suggestions and working with our teams to turn them into something real. And then the icing on the cake is when a client comes up to me at a show or visit – or I hear from our Advisors – that we’ve made their life a bit easier or a bit more productive. That includes things we do internally to support our clients as well.
Earl Gray tea, Muffin, and more tea.
Wow. That’s a tough one. We took two trips to China to adopt our wonderful daughters – but that was a little more work (wonderful work!!) than vacation. In 2012 we went to Spain and France to celebrate a bunch of anniversaries in our family. It was hot (caliente!) but it was fantastic. My wife speaks Spanish and my daughters are studying Spanish in school so there were some great experiences there. I dusted off my college French and did pretty well on that leg of the trip.
My family for sure. And then since I’m a “recovering musician” (I went through the twelve half-step program – music joke) I’d have the ultimate band to jam with. Pat Metheny on guitar, Chuck Leavell (Allman Brothers and The Rolling Stones) on piano, Billy Payne (Little Feat) also on piano (you can’t have enough piano), Mark Wood on the Viper electric violin, Steve Gadd (session drummer most noted for playing Steely Dan), Natalie MacMaster on Fiddle, Victor Wooten (Bela Fleck and the Flecktones) on bass, Bela Fleck on electric banjo, and Tom Waits for crazy creativity, vocals, and, of course, more piano.
We’re going to Uganda soon so to work with a group called AOET. We’ll be working with the kids at their school and doing some medical outreach in ‘the bush.’ Hopefully we’re going to do a mini production of an American musical. The kids there love High School Musical so maybe we’ll be cheering for Troy and Gabrielle while in Uganda.
Music, music, and more music! Jazz, Rock, Bluegrass, Gospel, Celtic, Reggae, and a little Ska. I teach a bit and play some local gigs from time to time.
As a young kid, I traveled around quite a bit in my parents GIANT station wagon with a handful of my siblings (I have 8 in total), singing all of the fun road trip songs, playing the license plate game, and having picnics along the way until we arrived at our final destination. My memories of those times are priceless and include one trip when my mom brought musical instruments with us (think kazoos and plastic tambourines vs. anything fancy) and made us have a parade at one of the rest stops during our six-hour trip.
Instead of packing up the station wagon this year, we’ll be hopping on a plane or train to visit you in Denver, NYC, Chicago, and Washington, DC for a series of two-day events we think will be fantastic! We listened to your feedback to have Informz training combined with a user conference and responded by creating the 2014 Journey to Success Tour.
It will be a mix of strategy, education, and hands-on training, infused with some good humor and fun. You’ll have opportunities to work with other Informz users, our eMarketing Strategist, one of our creative designers, and me as we complete a variety of hands-on exercises, participate in large and small group activities, and have some great discussions about digital marketing and how you can make the most of your Informz account. And who knows, we may even have a parade or two!
Click here to learn more about the Journey to Success Tour or get your copy of our tentative agenda here. See you on the road!
Last week I headed to the capital of glitz and gambling—Vegas—to partake in the awesomeness that is the Marketing Sherpa Email Summit. Each year hundreds of email nerds marketers descend on the city to learn how we can take our campaigns to the next level. It was an incredible opportunity to rub elbows with email aficionados like adidas Group, Dell and Whole Foods, and meet industry experts like Return Path and Litmus.
A few of my favorite takeaways include:
I’m still sorting through 16 pages of notes, and just got started on the book Predictably Irrational by Dan Ariely who was one of the speakers, but can’t wait to share this fresh insight with our Professional Services clients!
Informz is committed to helping our environment. Our offices are 100% wind powered and we pledge to plant 10 trees for every new client!