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Pursuing the Emotionally Unsubscribed

Chris Scavo

“The most destructive criticism is indifference.” –  E.W. Howe When you really think about it, email marketing is a one-way conversation. You have something important to say, your content is incredibly valuable and your constituents would benefit tremendously from what you have to offer. It is kind of like talking on the phone without knowing […]

Get Personal Blog

Let’s Get Personal

Amy Hager

Or… should I say you DID get personal!!! The 2016 Association Email Marketing Benchmark Report is out and I am excited to see that more of us email marketers are using personalization! Last year there was a jump in STO (Send Time Optimization), which is the first and easiest step in sending a personalized mailing. A few weeks […]


Marketing Automation Leads to Record Event Registration

Chris Scavo

Everyone loves a party. Getting together with friends, telling stories, catching up with people you haven’t seen in ages, good food, dancing and just having a good time. Organizing a great event can be incredibly rewarding, but ask anyone that has done it and they will tell you it can also be a trying process. […]


Informally… Meredith

Kate Jones

Today we caught up with Meredith DeCelle, you may recognize her as one of the key planners for all of the Informz team activities we enjoy. Meredith shared with us what attracted her to Informz (hint: see previous sentence about getting to plan amazing team events), her love of dogs and her amazing vacation to Buenos […]

What’s on the Superfan Summit Agenda?

Kate Jones

With all of this talk about the 2016 Informz Superfan Summit you must be wondering, what’s on the agenda? We are so glad you asked! This year we are doing things a little bit different, better different. Get excited for 1.5 days of educational delights AND a pre-conference day. We’re going to start off with a […]