creating marketing personas

From Acquaintance to Advocate

Chris Scavo

I have long felt that subscribing to receive emails from a company is a very personal thing. By checking that box, I am stating that I want to see that organization’s name in my inbox. I am willing to make them part of my day and devote a portion of time — large or small […]



Alex Mastrianni

It’s time to go behind the scenes with the Informz team again in another Informally post! Today we’re chatting with David Moran, eMarketing Advisor at Informz. David and his daughter, Grace What is your official title and what does your job entail? How long have you been with Informz? I am an eMarketing advisor who […]


Automated Campaigns Lead to 201% Increase in Engagement for FAIA

Alex Mastrianni

Association marketers have been using email as a critical component of their multi-channel marketing programs for years, but for many marketers, automated campaigns and marketing automation is new territory. Marketing automation technology can help organizations automate manual processes, send more relevant and timely messages, and – most importantly – achieve tremendous results. So how does […]

Woman Working on Her Laptop

Informz Highlights (Straight from the Superfans)

Alex Mastrianni

It’s no secret that it’s our mission to turn every client into an Informz Superfan! At a recent client event, we asked clients to share their thoughts on what it’s like working with us and what they like about using the Informz email marketing and marketing automation platform. Hear what they had to say about […]


Content and Context: Marketing Royalty

Chris Scavo

Last weekend I was fortunate enough to attend the American Society of Association Executives’ (ASAE) Annual Meeting in Detroit, Michigan. It was the first time I was able to attend this event, and I was thoroughly impressed. The quality of the exhibitors and sessions alike were fantastic with an array of subjects, speakers, and associations […]