Electronic Voting Increased Response by 56% and Saved $2,480 and 35+ Hours of Staff Time

Alex Mastrianni

Informz Success Story In years past, the Saskatchewan College of Paramedics printed and mailed all aspects of their election campaign, from ballots and biographies to reminders and voting instructions. The Challenge To participate in the election, members were required to submit their ballot via postal mail and provide their own postage, which affected voter response rates. Member elections proved to […]

Personas: Success is in the Details

Chris Scavo

Last weekend I was doing some redecorating. As I went to hang a framed picture on the wall, the picture fell to the ground and the screw lay on the floor next to it. It turns out that I needed to use a wall anchor because the picture was too heavy. This is a detail […]


One Association Saves 42 Hours Staff Time and $1,400 with Electronic Save the Dates

Alex Mastrianni

Informz Success Story As part of their service to members, Washington Bankers Association (WBA) holds 14 conferences per year giving members a valuable opportunity to network with peers and stay current on important issues affecting their rapidly changing industry. Traditionally, WBA direct mailed Save-the-Date postcards to its members at the beginning of the year to […]


The Association of periOperative Registered Nurses increased engagement by 62%

Alex Mastrianni

Informz Success Story The Challenge The Association of periOperative Registered Nurses (AORN) had been sending members 1-4 emails per week to keep them informed of industry news and information. However, a member-needs assessment revealed that members wanted emails with relevant and timely updates, without having to rely on multiple communications. These results drove AORN to combine […]


Personas: The Magic Number

Chris Scavo

I have been fortunate enough to have a number of conversations with our clients recently regarding the development of personas. It has been so interesting to hear the varying approaches that each organization has for how to approach this new concept. While each organization has their own unique view on how to go about creating […]