Driving Membership and Donations with Storytelling at #AUDC15

Vivian Swertinski

The AUDC countdown is now down to just a few days and the Informz office is buzzing with excitement! This will be my first trip to Austin, my first AUDC experience, and the first time representing Informz in our beautiful, brand new exhibit booth. My favorite part of attending conferences is meeting new people and connecting […]


Using Email to Launch an Online Community

Alex Mastrianni

Informz Success Story The Society of Marketing Professional Services used email as a key component in the launch of their member-only online community. With a member base of 6,000 marketing and business development professionals that rely heavily on networking opportunities as a member benefit, the Society for Marketing Professional Services (SMPS) needed a way to […]


How to Convert Event Data into Dollars

Alex Mastrianni

Technology is everywhere! Thanks to data, events cannot only be marketed more effectively, but can perform at a higher success rate if you have the right tools to monetize it. Join us and Nicola Rossetti, Vice President of Global Marketing at etouches on Tuesday, March 10th at 2pm EDT for How to Convert Event Data […]


A 67% Increase in Email Newsletter Engagement

Alex Mastrianni

Learn how the Toy Industry Association executed a three-phase initiative that resulted in a 67% increase in clicks and 56% increase in opens of their monthly enewsletter. Toy News Tuesday is TIA’s weekly enewsletter, delivering the most up-to-date information regarding toy safety and regulations, association events and happenings and membership news. The enewsletter is delivered […]