email event promotion metrics webinar blog

Association Email Event Promotion Metrics [Webinar Recording]

Vivian Swertinski

Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events. Email marketing is the primary channel to promote events and drive event attendance. Filling a venue with attendees is no easy task, and performance measurement begins as soon as the first email is sent. Up […]

common word confusion

Which Witch?

Nicholas Graziade

Whether a brilliant poem or a groan-inspiring pun, I am a complete fool for clever wordplay. For example, read the next couple of sentences out loud: “Which witch did you meet in Salem? “Percival the knight often rode at night.” “A great pirate sees way to seize the seas!” Did you notice something? Each of […]

text to image ratio

7 Things to Know About the Optimal Text to Image Ratio to Boost Deliverability

Nabeel John

As an email marketer, you have a lot to consider: content, design, color scheme, call-to-actions, email performance… the list goes on. Ultimately you want to achieve a conversion, but your beautifully designed email needs to first land in the inbox. Did you know that email design plays a large role in whether or not your […]

Informally…Josh Slyman!

Alex Mastrianni

Today we’re meeting Josh Slyman, Client Success Advisor here at Informz. We talked customer service, buying a lake (yes, a whole lake!) and I learned what a BYOM party is.  What is your official title and what does your job entail? How long have you been with Informz? My title is Client Success Advisor. Customer […]

Cyber Crime Blog

Cyber Crime: What to Look Out for When Classifying Legitimate Mail

Amanda DeLuke

You are probably familiar with the recent Equifax data breach affecting more than 40% of the US population. As you can imagine, this is a pretty big deal and will continue to affect consumers for quite some time. And now that the stolen data is out there in this world, consumers should be questioning everything […]