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Uh-Oh! You Weren’t Supposed to See That!

The internet has had a profound impact on us as a world community. The many wonderful features of the web allow us to shop for just about anything from any country on the planet, research everything from a layman’s explanation … Continue reading →

Filed under: Blog, Email Marketing Tips
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Informally…Kelsey!

Our team of eMarketing Advisors at Informz are dedicated to helping their clients achieve success in their email marketing campaigns. Today we are going behind the scenes with one of our Senior eMarketing Advisors, Kelsey Wheeler. Kelsey has been with … Continue reading →

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Game Changer?

If you are at all concerned with deliverability in your email campaigns, you’ve probably heard of SPF and DKIM by now.  While the intentions behind them are good and they CAN work well, some weaknesses still exist. One such weakness … Continue reading →

Filed under: Deliverability
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Build. Engage. Convert.

Last week I had the pleasure of attending Marketing Sherpa’s 2012 Email Summit in sunny Las Vegas. This was my first time at the event, and I was really impressed! I left with dozens of pages of notes, tons of … Continue reading →

Filed under: Blog, Email Marketing Tips, Events
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Informally…Darcy!

Whenever a new client joins the Informz family, they receive in-depth, step-by-step training from our Client Education and Implementation team before getting passed on to their dedicated eMarketing Advisor. In this week’s Informally, we’re sitting down with Darcy Wodzinski, Client Education … Continue reading →

Filed under: Company, eMarketing Advisor, Informally
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Valentine’s & Video

Candy and flowers may be the first thing that comes to your mind when you think of Valentine’s Day, but have you ever had a first date on Valentine’s Day? What about a first date in general? Creating videos for … Continue reading →

Filed under: Email Marketing Tips, Video
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New Case Study: Increasing opens, clicks and deliverability

Learn how the Toy Industry Association (TIA) executed a three-phase initiative that resulted in an impressive 67 percent increase in clicks and a 56 percent increase in opens of their weekly enewsletter. The case study highlights how TIA worked with … Continue reading →

Filed under: Associations, Case Study, Deliverability, Email Marketing Tips, Engagement, Testing
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February 2012
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